Brand Evaluation allows us to identify the perceptions and values that distinguish a business and its services and products from those of its competitors, and as a result its position in the marketplace.
The brand has worth and is used across all channels of communication to reinforce the integrity of the brand. Prior to The Design Dispensary engaging with a brand and proposing any form of creative marketing activity, we advocate a brand review and evaluation.
In this way, we can ensure that any initial or subsequent brand positioning is considered, thought through and founded on fact, which will clarify the choice of channels to market and creative disciplines that can be considered.