As part of Herbert Brown’s ongoing brand positioning programme, The Design Dispensary have created and delivered a series of TV identities for Herbert Brown’s sponsorship of the ITV Yorkshire Weather.
Aired throughout November and December, the opportunity was taken to build the brand profile of Herbert Brown by creating a strong brand affinity with the ITV Yorkshire region and one of the most frequently talked about subjects, the Weather!
As well as benefitting from high frequency and coverage, the medium has also allowed Herbert Brown to rotate idents with different brand messages, in addition to communicating their unique position within the marketplace, that of the only large chain of second hand led jewellers; and the only large chain of retail jewellery led pawnbrokers.
The exposure was also used to reinforce and expand their value offer beyond their core target audience to a mass of potential new customers, whilst making the most of their experience and reinforcing their trusted position of being pawnbroking jewellers since 1840.