Internationally renowned Cottam Brush, established in 1858 and now run by the 6th generation of the Cottam family, have appointed The Design Dispensary.
Cottam Brush has maintained their position at the forefront of brush design and manufacture, through their adaptation and a willingness to explore new markets, and The Design Dispensary will continue this with a review of the positioning of Cottam Brush’s Lion Brand range of painting brushes for relaunch in the New Year.
The Design Dispensary’s overall objectives are to creatively and confidently position the product range in order to clearly establish the range to all stakeholders both internally and externally, including B2B and consumer, through the development of a creative approach that will lead to a clear and consistent application across all channels.
The Design Dispensary’s consultative approach will clarify the brand architecture, prior to developing a naming concept and hierarchy for the range. New packaging will be designed and developed to visually represent the product range with product differentiation of the individual products.
Kathy Bevan, Cottam Brush's Sales Manager, commented, "I am delighted to have chosen The Design Dispensary to carry out the research, naming and brand design for our new paint brush range. Their overall proposal was far more comprehensive than others we received and they demonstrated a thorough understanding of our objectives both in terms of our company vision and our aspirations for this new product range. I am confident they will be able to provide Cottam Brush with the right image to enable us to realise increased market share and brand awareness.”