The Senior Lecturing Team in Graphic Design at Northumbria University invited The Design Dispensary’s Managing Director Jeremy Royle to give a Professional Practice Talk.
The Professional Practice talk gave the students the opportunity to share in Jeremy’s personal impressions and experiences on his creative and entrepreneurial journey from student to Managing Director of the Newcastle based, specialist brand consultancy, The Design Dispensary. This was as a non-designer with a great appreciation and understanding for the worth of design and creativity in business development and marketing.
The talk was a whistle stop tour of Jeremy’s 17 years of developing brand strategies and creative communications for a range of businesses and organisations from throughout the UK. From the heady days of the ‘long lunches’, through to the current difficult market conditions demanding an ever greater need for effective high-level brand management and marketing.